SaaS sales field notes

Find demand before you manufacture attention.

Practical answers for founders trying to find their first customers, join buyer conversations without spamming, and turn interest into revenue.

First customers · 9 min

How to get your first customers for a SaaS

A concrete founder-led process: narrow the buyer, find active asks, answer the problem, and learn from every sales conversation.

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Reddit sales · 8 min

How to find customers on Reddit without spamming

Find explicit buyer intent, check whether a thread is still answerable, and write transparent replies that communities value.

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Conversion · 8 min

Why your SaaS gets traffic but no sales

Use intent, positioning, proof, activation, and follow-up to diagnose why visitors do not become customers.

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